Brand Guide
hav0k marketing
Brand assets, colors, and guidelines for consistent use across all channels.
Logo
Brush calligraphy wordmark with green slashed zero. “MARKETING” in tracked block sans-serif below. Always use on dark backgrounds. Minimum clear space: height of the “h” on all sides.
Assets
Color Palette
Void
#0a0a0a
Primary background
Smoke
#111828
Cards & surfaces
Havoc Green
#12b76a
Primary accent
Signal
#00ff88
CTAs & hover
Ghost
#8892b0
Muted text
Bone
#e6f1ff
Body text
Typography
Display / Headings
Playfair Display Italic
Body
DM Sans — clean, modern, highly legible at all sizes.
Mono / Code
JetBrains Mono — stats, labels, technical detail.
Brand Voice
Bold & direct
No fluff, no jargon. Say what it does, prove it works.
Respect the hustle
Small business owners are busy. Lead with results, not promises.
AI is a tool, not a gimmick
We use AI because it works, not because it sounds cool.
Questions about brand usage? Email agency@hav0k.com